From time to time, companies and brands will rebrand themselves to reposition themselves in their market. Sometimes, the brand has changed/progressed over time, and the current logo or slogan no longer suits them. Sometimes it's simply to bring "new life" to a brand, or to increase lackluster perception by its consumers. The latter seems to be the case for Pepsi Co, in addition to facing a difficult economy.
Changes generally excite consumers, but I'm a little indifferent towards the new packaging. I for one don't prefer Pepsi, so I'm not really going to be influenced by its snazzy new packaging. But as far as the new logo? It's ok. It looks a little weird and "off-brandish" to me, but I'm guessing that if we look back at the old logo years from now, it will look weird too. What do you think?
Pepsi's new cans should be out by early 2009!